When you're modeling, you're playing a character, acting out an emotion or situation.  Go with it.  Find something from your personal life that you can use to portray your prompt.  For instance, if you're supposed to be sad, think of something that made you sad.  How did you feel when it happened. Let that feeling wash over you.  If you can re-enact that situation, your performance will be much more effective.

Models are used to sell a product.  Commercial models sell products they are somehow endorsing.  Editorial shots illustrate a concept.  Fashion models are there only to show the clothing at its best.  Models do not get paid because they're pretty.  They get paid when they can help sell something. 

The photographer might have lots of ideas for the shoot (and an art director may have even more), but as a model your ideas count also.  If you have ideas on how to make a shoot work better, offer those ideas.  They may be on the mark, or they might not, but you never know when they'll spark a synergistic concept which never would've come into being without a free flowing of ideas.

Being on time is a great thing and is one of the marks of a professional.  If you are going to be late, you should call and let the photographer know as soon as possible.  It might not be a big deal (depends on how many people are waiting for you).  If you're a no-show/no-call, don't expect to work with that photographer again.

If you have logos in your shots, it's basically saying "I was in this company's ad" or "I could have been in this company's ad".  If you weren't being paid to wear someone's logo, don't wear it!  Wearing logos or any type of branding is bad for a number of reasons.  It will date the photos since fads and fashions hardly ever last more than two years.  It distracts from the main subject of the photo--you!  If a competitor (let's say Nike) sees you in a great shot decked out in a competitor's clothing (let's say Reebok), then they're not going to hire you for a job because they'll think that you've already worked for the competition.  Also, if your photos are considered for being used to illustrate "exercise" in a fitness magazine, and you're decked out head-to-toe in Nike clothes, then they won't use your photos because they don't want to be advertising for Nike.

For men, my suggestion is to not put makeup on, just make sure that you're clean shaven and that the shine on your face is minimal (a shower before coming over usually suffices). As far as blemishes, don't worry about them, because I'll take care of that during processing. For women, just do what you normally do. Don't go overboard.

The people who you're showing your pictures to are going to want to know what you look like, not how good a makeup artist was. They want to know what the raw material looks like.

Just make sure your hair is the way you want it, and bring a few different shirts/outfits--solid colors, no logos, and make sure they fit-- not too big or too tight.

Feel free to bring brushes, gel, hair spray, makeup, whatever you normally use. If you eat lunch before, bring a toothbrush, since I never enjoy removing pieces of food from in between teeth. You'd be surprised how often I have to do that.

Being nervous is normal.  The best way to get beyond being camera-shy is to take lots of photos.  See what works and what doesn't.  Like everything else in life, the more experience you have, the better things will go for you. It will be OK.  Trust your photographer.  They'll make you look great!

When you're given instruction from the photographer, feel free to give several different variations of the same look.  For instance, "happy" can be a smile, a smile with raised eyebrows, a smile with only one eyebrow up, a smile with the head tilted, a smile with no teeth showing, a smile with lots of teeth showing, a smile with the mouth open like you're laughing, etc.

You have joints in your body, elbows, knees, wrists, etc.  By bending them, you change the way the eye moves around the photo.  If the arms are straight, the eye will travel quickly and go away from the person.  If they're bent in a way where the eye is allowed to travel around the body, the interest is held longer and its a more successful photo.

I'm sure that anyone reading this page has seen television shows such as "America's Next Top Model" where they're constantly trying to get the models to look "fierce".  Fierce may be good and it might work sometimes, but NOT ALL THE TIME.  A huge problem with some models is that they always have the same look.  They are intense or disinterested, and that's about it.  To be a good model, you should really be able to pull off a variety of emotions and show them not only with your face, but with your gestures.  Some models, when you look through their portfolios, might have ten outfits and background combinations, but their face is always the same.  When people look at your book to hire you, they will want to see a range of expressions.  Focus on showing that to them.

Bare arms, legs, etc. distract from the face.  If the focus should be the face, then cover the arms and don't wear shorts.  If the focus is on the body, then disregard this advice. :)

Hands are wonderful things, but in photos, they can be really distracting if the fingers are spread in an awkward way.  Try to keep the fingers together as much as possible and bend the hand in a graceful way.  If they are spread, try not to let them curl up into fists or claws, since this can show undue tension.  Don't let your thumb go at a right angle to the hand.  These little things can seem like a big deal in a photo.  Sometimes fingers splayed can show action and energy, but make sure it fits with what you're trying to do.

1. Know the market you are in. Is it a Fashion Market, or is it a Commercial Market? This is very important in deciding what type of photos you need to better market yourself. With the wrong photos, you will only put yourself at a disadvantage.

2. When applying for Agency representation (for Commercial Markets), do not submit risque, sexual, or nude photos. Instead, submit photos that show you to be wholesome and natural (smiling, laughing, looking into the camera). Do not submit camera phone photos or photos with your friends. The focus needs to be on YOU.

3. Do not bring friends to a booking. If you are a child model, then you should only bring 1 parent with you to a booking.

4. Do not talk about your rate with the client or other Talent on set. Your rate may be different than other Talent due to the Agency and client negotiations.

5. Be respectful of everyone on set...even the janitor. You never know who is watching and taking notes on your behavior. And, getting repeat business from a client is what you should always aim for.
 

--Contributed by Thomas McClure, Heyman Talent Agency of Columbus, Ohio www.HeymanTalent.com

The one thing I would add on the models page is to be sure they find a reputable modeling agency. Never pay any money upfront “to become a model” or to “have photos taken” for your portfolio. Most modeling agencies, in this area anyway, will interview prospective talent and ask them to bring a variety of regular snapshots which just show the person in everyday life in natural poses. As a writer/producer, I would rather see that anyway rather than some overly made-up head shot with the typical “Hi, I am a model” pose! I want to see how a person looks in jeans...playing with kids...around dogs..outside...inside...hugging as mom/dad, boyfriend, husband...at a sporting event...in shorts...in an evening gown at some local soiree...studying, etc. I think you know what I mean...I want to see the real person. The portfolio stuff comes later after a model has had several photo shoots for clients and builds a portfolio that way.

--Contributed by John F. Neal, Senior Copywriter, Penny/Ohlmann/Neiman Advertising, Inc, Dayton, www.ponweb.com

1. Don't show up for a shoot looking exhausted. Be well rested prior to the shoot.

2. Don't do major changes from your hired for appearance before a shoot (haircut, tattoo, hair dying, etc).

3. DO NOT DRINK BEFORE OR DURING A SHOOT.

4. Speak up if you have an idea. Photographers are dealing with so many facets of a shoot, they often love getting a creative model.

5. Sexy does not mean professional, or the reverse. Listen to what you are being asked for, and aim for it. Ask if they would like some add in expressions. But don't just go for it.

--Contributed by Rob at  http://www.newsrightnow.org